Project overview
The purpose of this project was to develop a toolkit of visual assets inspired by the core attributes of our event logo as well as apply the logo and its extended visual identity system across various event materials.
The purpose of this project was to develop a toolkit of visual assets inspired by the core attributes of our event logo as well as apply the logo and its extended visual identity system across various event materials.
2025
2025
Timeline
Tools Used
Adobe Illustrator Adobe Photoshop Adobe Indesign
Adobe Illustrator Adobe Photoshop Adobe Indesign
CONTEXT
CONTEXT
Implementing an event campaign across various applications
Implementing an event campaign across various applications
Implementing an event campaign across various applications
Building on my previous project, where I developed the Propel design campaign, our task was to create a library of visual assets derived from the event logo’s attributes. These assets were applied across various event materials, including a program, double-sided poster, vertical banner, textile, sticker series, lanyard, and exterior signage.
Building on my previous project, where I developed the Propel design campaign, our task was to create a library of visual assets derived from the event logo’s attributes. These assets were applied across various event materials, including a program, double-sided poster, vertical banner, textile, sticker series, lanyard, and exterior signage.
Propel Front Poster (size info: 18 x 33") - top left, Propel Textile (size info: 15 x 17") - top right,
Propel Exterior Banner (size info: 120 x 24" ) - bottom left, Propel Back Poster (size info: 18 x 33") - bottom right
Propel Front Poster (size info: 18 x 33") - top left,
Propel Textile (size info: 15 x 17") - top right,
Propel Exterior Banner (size info: 120 x 24" ) - bottom left,
Propel Back Poster (size info: 18 x 33") - bottom right
Propel Front Poster (size info: 18 x 33") - top left,
Propel Textile (size info: 15 x 17") - top right,
Propel Exterior Banner (size info: 120 x 24" ) - bottom left,
Propel Back Poster (size info: 18 x 33") - bottom right
Propel Lanyard - Back
Size info: 4 x 6"
Propel: Program Guide - Front view
Size info: 6 x 9"
Propel: Program Guide - Open
Size info: 6 x 9"
Propel Lanyard - Front
Size info: 4 x 6"
Propel Stickers
Size info: 3.3 x 3.3"
Propel Lanyard - Back
Size info: 4 x 6"
Propel: Program Guide - Front view
Size info: 6 x 9"
Propel: Program Guide - Open
Size info: 6 x 9"
Propel Lanyard - Front
Size info: 4 x 6"
Propel Stickers
Size info: 3.3 x 3.3"
Propel Lanyard - Back
Size info: 4 x 6"
Propel: Program Guide - Front view
Size info: 6 x 9"
Propel: Program Guide - Open
Size info: 6 x 9"
Propel Lanyard - Front
Size info: 4 x 6"
Propel Stickers
Size info: 3.3 x 3.3"
Propel Lanyard - Back
Size info: 4 x 6"
Propel: Program Guide - Front view
Size info: 6 x 9"
Propel: Program Guide - Open
Size info: 6 x 9"
Propel Lanyard - Front
Size info: 4 x 6"
Propel Stickers
Size info: 3.3 x 3.3"